PErsonal and professional growth Reimagined.

Hey, have you heard of Evolve X?

It’s kind of like your dream support system if you’re juggling business, family, and a big vision for what life could look like next.

It’s for people like us, founders, creatives, parents who are doing a lot and want to do it well, without burning out.

Evolve X helps you future-proof your life's work, integrate AI in ways that actually make sense, and create more space for what matters most.

Think: a community, learning hub, and lifestyle design lab—all rolled into one.

Personal and professional growth - Reimagined.

Hey, have you heard of Evolve X?

It’s kind of like your dream support system if you’re juggling business, family, and a big vision for what life could look like next.

It’s for people like us - founders, creatives, parents- who are doing a lot and want to do it well, without burning out. They help us future-proof our work, integrate AI in ways that actually make sense, and create more space for what matters most.

Think: a community, learning hub, and lifestyle design lab—all rolled into one.

JOIN US FOR THE REIMAGINE

FIJI RETREAT

OUR NEXT BIG EVENT:

October 22–26, 2025 InterContinental Resort, Natadola Beach

You don’t need another program. You need a place to evolve.

A luxury, family-inclusive experience designed for founders, wealth stewards, and next-gen leaders seeking deep rest, reconnection, and renewal.

With curated leadership sessions for adults, neuroinclusive adventures for children, and space to realign legacy with lifestyle, Reimagine is more than a retreat — it’s a reset for your entire ecosystem.

4 nights at the Intercontinental Resort, Fiji

Unconference Style, Immersive and Adventure Filled

Family Friendly

🔥 Choose YouR ADVENTURE

You’ve outgrown vanilla strategy and polite masterminds.
These are our Signature Pillars of Evolution - provocative, potent, and built for high-caliber humans

reimagining their legacy in real time.

Pick your entry point. Or create your own cocktail.
And if you’re orbiting something wild… you know where to find us.

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FAMILIES

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EVOLVE X OS™

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MASTERMIND

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COMMUNITY

Prototype Parenting™
A wellbeing system for high-functioning, neurodiverse families who are done with outdated rules.

Not FAFO. Not performative gentle.
This is conscious, co-evolutionary design—for families building the future together.

🎯 Emotional regulation that works
🔁 Relational rituals that stick
🧠 Everyday wellbeing, by design

$349/year – Tools, templates & support to raise futurists, not followers.

Ready to prototype what’s next?

Evolve X OS™ — The Operating System for Conscious, Future-Ready Enterprises


A transformative framework for organisations ready to lead with purpose, coherence, and care.

Evolve X OS™ empowers progressive teams to:
✅ Unlock innovation without burnout
✅ Embed wellbeing into culture
✅ Align business performance with human sustainability

Designed for family offices, next-gen-led ventures, and values-driven leadership teams investing in long-term, soul-aligned impact.

Custom engagement | POA

The Growth Lab for Visionary Founders, Family Leaders & Legacy Builders


Where bold decisions meet deep inner work.

A private circle for high-impact individuals navigating reinvention, succession, or scale—with the strategy, soul, and support to steward your next evolution.

Led by Sarah Pirie-Nally, this is an intimate, high-caliber space designed for those shaping the future of business, family, and self.

From $2K/month | By application only.

Design the Future, Together.


For founders, creatives, investors & family leaders reimagining what success feels like.

Join Evolve X — a curated community with:
📖 Digital Magazine
🎓 Free Masterclasses
📚 Learning Library
🌍 Intergenerational Network

$349/year for access, connection, and real evolution.

Ready to lead with purpose, coherence & care?
Let’s go.

🔥 Choose Your ADVENTURE

You’ve outgrown vanilla strategy and polite masterminds.
These are our Signature Pillars of Evolution — provocative, potent, and built for high-caliber humans

reimagining their legacy in real time.

Pick your entry point. Or create your own cocktail.
And if you’re orbiting something wild… you know where to find us.

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THE MASTERMIND

The Growth Lab for Visionary Leaders, Creatives & Changemakers

For changemakers ready to go deeper.

Strategy, soul, and support for visionary leaders, creatives, and founders navigating growth, reinvention, or the messy middle.

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THE EVOLVE X OS™

The Operating System for Conscious, Future-Ready Organisations


Evolve X OS™ isn’t just a toolkit. It’s a transformative framework that helps businesses unlock human potential, reduce burnout, and rewire culture from the inside out.

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EXPERIENCES

Immersive Experiences That Reset, Rewire & Reimagine Life


Our retreats are more than a getaway — they’re full-system recalibrations. Designed for real humans craving space to breathe, reconnect, and evolve, these immersive gatherings blend nervous system care, community, creativity, and joy. Whether you come solo or with your family, you’ll leave changed.

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THE COMMUNITY

The Global Network for Evolving Life, Work & Self — Together

You weren’t meant to do this alone. Evolve X Community is a vibrant space for heart-led humans to grow in connection — through shared learning, live events, digital support, and real conversations that matter.

Personal and Professional Development Reimagined - with Families in the mix.

Modern Families are juggling a lot.

At Evolve X, we exist to ignite transformative learning through inclusive, intergenerational experiences that spark curiosity, creativity, and courageous thinking.

We design immersive journeys that meet people not by age or title, but by the level of curiosity awakened within them. By blending shared experiences with bespoke scaffolding, we empower humans of all backgrounds to grow, evolve, and co-create the future — together.

Our mission is to evolve how we learn, lead, and live — one wonder-fueled experience at a time.


Prototype Parenting Course

Family Friendly Retreats

Designed by our family for yours

Who We Serve

“We’re not here to escape life. We’re here to reimagine it.”

We were raised in a world that rewarded output, obedience, and overachievement. But something inside us always knew… we were here to create something

different.

At Evolve X, we:

  • Break free from the scorecard and performative success

  • Reimagine metrics that feel good and do good

  • Cultivate genuine connection and clarity

  • Build regenerative businesses and beautiful lives

  • Welcome every identity, expression, and evolution of human potential


Whether you’re here as a founder, a family, a couple, a corporate rebel, or a burnt-out creative—

you belong.

What We're Creating

We’re architecting ecosystems of evolution.

At Evolve X, we support founders, families, and future-facing organisations to unlock what becomes possible when we stop performing, start feeling, and co-create from within.

We blend:

Behavioural science

Neurodiversity inclusion

AI & conscious technology

Family-first wellbeing systems

Creative leadership & innovation strategy

To bring to life:

🌱 Regenerative cultures that sustain people, not just performance
🌀 Soulful, scalable growth programs for leaders and legacy builders
🔥 Transformational retreats for families and founders alike
💻 AI-powered coaching tools for clarity, confidence, and conscious action
🎤 Keynotes and conversations that shift paradigms — and people

WANT MORE HELP

GROWING YOUR BUSINESS?

Talk to us about our growth partnership models and fractional consulting.

Every time something good happens in our business, Something great happens in our world.

CLIENTS WE HAVE CO-CREATED MAGIC WITH

READY TO GIVE US A TRY?

Get Started for Free Today!

Download the free Visionary Blueprint Workbook — a 6-week life and business planner for soul-led entrepreneurs, creatives, and leaders. Gain clarity, design your time, and unlock aligned success with this powerful reset tool.

News & Stories

Design

✨ The Missing Link in Most Businesses: Design Principles

July 29, 20254 min read

Most founders obsess over their vision, refine their mission, and proudly post their values on their websites. But there’s a silent piece of the puzzle that often goes unspoken — and it’s the one that truly holds the business together when things get loud, fast, or uncertain:

🎯 Design Principles.

Not about fonts or logos (though those matter too).
Design principles are your operational compass. They answer the question:

“How do we behave, build, and make decisions — no matter what?”

In a world of shiny offers, endless advice, and “scale at all costs” pressure, design principles protect the soul of your business.

Let’s explore where they came from, how they fit into your business ecosystem, and how to create your own — even if you’re a team of one.


🌱 A Brief History of Design Principles

Design principles originated in the worlds of industrial and graphic design, offering guidance for building things that were not only functional, but also beautiful, ethical, and enduring.

Icons like Dieter Rams (Braun) and the Bauhaus movement championed clarity, form, and purpose. Their principles influenced everything from product design to modern UI/UX.

As design thinking evolved (thanks to pioneers like IDEO), principles moved beyond objects — into experiences, systems, and companies. Today, teams at Airbnb, Atlassian, and Google use design principles to:

  • Make faster decisions without burning out

  • Maintain consistency as they scale

  • Build with empathy, integrity, and intentionality

And now, it’s time for smaller businesses, purpose-led founders, and growing teams to reclaim them.


🧭 Where Design Principles Sit in Your Business Strategy

Design principles aren’t just nice-to-haves. They’re the bridge between what you believe and what you do.

Here’s where they live in your business ecosystem:

🌟 VISION

(why we’re here + future we believe in)

🔽

🛤️ MISSION

(what we do, for whom, and how we do it daily)

🔽

❤️ VALUES

(what matters most to us in spirit and ethics)

🔽

✨ DESIGN PRINCIPLES

(how we make decisions, build, and behave in alignment)

🔽

🧰 STRATEGY + EXECUTION

(what we’re doing this quarter, and how we’ll do it)

Think of vision as your North Star, mission as your path, values as your soil — and design principles as the roots holding it all in place when storms hit.


🧠 What Makes a Great Design Principle?

Design principles are:

  • Specific: No vague statements like “be authentic” — instead, “We only scale what we’re proud to be seen doing slowly.”

  • Actionable: They help you choose — what to build, what to say no to, who to hire, how to lead.

  • Timeless: They grow with you, even as the business evolves.

  • Aligned: They reflect your values in motion.


💡 Real Examples from the Field

Airbnb

  • “Be a host”

  • “Every frame matters”

  • “Simplify”

These guided product and culture decisions during one of the most intense growth periods in startup history.

IDEO

“Design is not only about aesthetics, but also about intention. Good design is human-centred.”

Dieter Rams’ 10 Principles of Good Design

Which deeply influenced Apple’s design DNA:

  1. Innovative

  2. Useful

  3. Aesthetic

  4. Understandable

  5. Unobtrusive

  6. Honest

  7. Long-lasting

  8. Thorough down to the last detail

  9. Environmentally friendly

  10. As little design as possible

Wonder & Wander / Evolve X (my own principles)

  • “We prototype with empathy — every decision touches someone’s nervous system.”

  • “We only scale what we’re willing to do slowly.”

  • “We make space for nuance, not just noise.”


✍️ How to Create Your Own (Even if You’re Just Starting Out)

Try these five prompts:

  1. I always want people to feel…
    (e.g. safe, seen, empowered, excited)

  2. I never want my business to contribute to…
    (e.g. hustle culture, exclusion, manipulation)

  3. If someone else ran my brand for a week, I’d want them to remember…
    (e.g. “Clarity over cleverness,” “Kindness before conversion”)

  4. I’m willing to lose opportunities if it means…
    (e.g. staying honest, honouring energy, protecting family time)

  5. Write your Design Principles (3–5 max):
    Use bold, guiding statements like:
    → “We centre dignity.”
    → “We design with future humans in mind.”
    → “We lead with questions, not assumptions.”

Then… test them.
Hold them up to a real decision you’re making.
If they guide you clearly? You’ve nailed it.
If they confuse or conflict? Refine until they resonate.


✨ The Quiet Power of Living By Design

Design principles aren’t loud.
They’re not meant to be flashy.
They’re meant to be true.

And in a noisy world where everyone’s copying tactics and chasing speed — your principles will be what make you unmistakable.

So whether you’re a solo coach, a family business, a startup, or a legacy builder…

Craft your design principles.
Print them. Revisit them. Share them with your team.
Let them guide your offers, your client experiences, your culture.

Because the way you build is just as important as what you build.

And your business, at its best, isn’t just a product —
it’s a pattern of care.

Design PrinciplesIntentional DesignBusiness By Design
blog author image

Sarah Pirie-Nally

Sarah Pirie-Nally is a passionate leader, transformative experience designer, and the heart behind Evolve X by Wonder and Wander. With a deep commitment to personal growth, family development, and well-being, Sarah combines her expertise in human-centered design and coaching to create immersive, life-changing experiences. Through her workshops, keynote speaking, and community-building initiatives, she inspires individuals and organizations to step into their full potential. A visionary, Sarah believes in the power of wonder, creativity, and connection to fuel meaningful change. When she’s not shaping transformative programs, she’s enjoying family time, writing, and traveling the world in search of new ideas and inspiration.

Back to Blog
Design

✨ The Missing Link in Most Businesses: Design Principles

July 29, 20254 min read

Most founders obsess over their vision, refine their mission, and proudly post their values on their websites. But there’s a silent piece of the puzzle that often goes unspoken — and it’s the one that truly holds the business together when things get loud, fast, or uncertain:

🎯 Design Principles.

Not about fonts or logos (though those matter too).
Design principles are your operational compass. They answer the question:

“How do we behave, build, and make decisions — no matter what?”

In a world of shiny offers, endless advice, and “scale at all costs” pressure, design principles protect the soul of your business.

Let’s explore where they came from, how they fit into your business ecosystem, and how to create your own — even if you’re a team of one.


🌱 A Brief History of Design Principles

Design principles originated in the worlds of industrial and graphic design, offering guidance for building things that were not only functional, but also beautiful, ethical, and enduring.

Icons like Dieter Rams (Braun) and the Bauhaus movement championed clarity, form, and purpose. Their principles influenced everything from product design to modern UI/UX.

As design thinking evolved (thanks to pioneers like IDEO), principles moved beyond objects — into experiences, systems, and companies. Today, teams at Airbnb, Atlassian, and Google use design principles to:

  • Make faster decisions without burning out

  • Maintain consistency as they scale

  • Build with empathy, integrity, and intentionality

And now, it’s time for smaller businesses, purpose-led founders, and growing teams to reclaim them.


🧭 Where Design Principles Sit in Your Business Strategy

Design principles aren’t just nice-to-haves. They’re the bridge between what you believe and what you do.

Here’s where they live in your business ecosystem:

🌟 VISION

(why we’re here + future we believe in)

🔽

🛤️ MISSION

(what we do, for whom, and how we do it daily)

🔽

❤️ VALUES

(what matters most to us in spirit and ethics)

🔽

✨ DESIGN PRINCIPLES

(how we make decisions, build, and behave in alignment)

🔽

🧰 STRATEGY + EXECUTION

(what we’re doing this quarter, and how we’ll do it)

Think of vision as your North Star, mission as your path, values as your soil — and design principles as the roots holding it all in place when storms hit.


🧠 What Makes a Great Design Principle?

Design principles are:

  • Specific: No vague statements like “be authentic” — instead, “We only scale what we’re proud to be seen doing slowly.”

  • Actionable: They help you choose — what to build, what to say no to, who to hire, how to lead.

  • Timeless: They grow with you, even as the business evolves.

  • Aligned: They reflect your values in motion.


💡 Real Examples from the Field

Airbnb

  • “Be a host”

  • “Every frame matters”

  • “Simplify”

These guided product and culture decisions during one of the most intense growth periods in startup history.

IDEO

“Design is not only about aesthetics, but also about intention. Good design is human-centred.”

Dieter Rams’ 10 Principles of Good Design

Which deeply influenced Apple’s design DNA:

  1. Innovative

  2. Useful

  3. Aesthetic

  4. Understandable

  5. Unobtrusive

  6. Honest

  7. Long-lasting

  8. Thorough down to the last detail

  9. Environmentally friendly

  10. As little design as possible

Wonder & Wander / Evolve X (my own principles)

  • “We prototype with empathy — every decision touches someone’s nervous system.”

  • “We only scale what we’re willing to do slowly.”

  • “We make space for nuance, not just noise.”


✍️ How to Create Your Own (Even if You’re Just Starting Out)

Try these five prompts:

  1. I always want people to feel…
    (e.g. safe, seen, empowered, excited)

  2. I never want my business to contribute to…
    (e.g. hustle culture, exclusion, manipulation)

  3. If someone else ran my brand for a week, I’d want them to remember…
    (e.g. “Clarity over cleverness,” “Kindness before conversion”)

  4. I’m willing to lose opportunities if it means…
    (e.g. staying honest, honouring energy, protecting family time)

  5. Write your Design Principles (3–5 max):
    Use bold, guiding statements like:
    → “We centre dignity.”
    → “We design with future humans in mind.”
    → “We lead with questions, not assumptions.”

Then… test them.
Hold them up to a real decision you’re making.
If they guide you clearly? You’ve nailed it.
If they confuse or conflict? Refine until they resonate.


✨ The Quiet Power of Living By Design

Design principles aren’t loud.
They’re not meant to be flashy.
They’re meant to be true.

And in a noisy world where everyone’s copying tactics and chasing speed — your principles will be what make you unmistakable.

So whether you’re a solo coach, a family business, a startup, or a legacy builder…

Craft your design principles.
Print them. Revisit them. Share them with your team.
Let them guide your offers, your client experiences, your culture.

Because the way you build is just as important as what you build.

And your business, at its best, isn’t just a product —
it’s a pattern of care.

Design PrinciplesIntentional DesignBusiness By Design
blog author image

Sarah Pirie-Nally

Sarah Pirie-Nally is a passionate leader, transformative experience designer, and the heart behind Evolve X by Wonder and Wander. With a deep commitment to personal growth, family development, and well-being, Sarah combines her expertise in human-centered design and coaching to create immersive, life-changing experiences. Through her workshops, keynote speaking, and community-building initiatives, she inspires individuals and organizations to step into their full potential. A visionary, Sarah believes in the power of wonder, creativity, and connection to fuel meaningful change. When she’s not shaping transformative programs, she’s enjoying family time, writing, and traveling the world in search of new ideas and inspiration.

Back to Blog

IMPACT THAT MATTERS

INTRODUCING

The EVOLVE X Magazine

PAST Communities We Created

We have 20 years experience producing retreats, experience and events to form communities from team days for 5 people to audiences of 3,000. Over 30,000 people have experienced a life changing experience that we had the pleasure of designing.

TESTIMONIALS

What others are saying about us

"I thought I was going to‍ have a reset on my busy‍ schedule but wow! I got so‍ much more"

Erica Best | Digital Transformation | Delivery | Mana Enhancer | WESTPAC

"It was a truly safe space to explore new ways of being that planted seeds that have continued to germinate."

Jane Peacock | Strategic Executive with a Customer-Centric Approach to Growth

"The retreat, supercharged the ongoing connection and has helped me be curious and explore so many different areas that have helped me become more empowered in my personal and professional life than ever before!"

Katy Lloyd | Coaching | Clients | Strategy I Creativity | Collaboration I Innovation

AS SEEN ON

WANT support with

your personal growth?

Talk to us about coaching and mentorship

Meet Our FOUNDING Team

Evolve X is part of the Wonder & Wander ecosystem of business that put people and community first.

Sarah Pirie-Nally

Sarah Pirie-Nally

Aka Wonder, Sarah has 20+ years in innovation, events, and community building. Sarah is a serial entrepreneur and growth consultant, helping businesses achieve 8-figure revenues. Author of the book "The Wonder Mindset".

Steve Pirie-Nally

Steve Pirie-Nally

Aka Wander, Steve has 20+ years in travel, innovation, and community building. Steve is a seasoned corporate executive leading large organizations in human capability and performance. Steve has extensive experience in scaling and selling businesses.

GET THE WONDER

MINDSET BOOK

In The Wonder Mindset, Sarah Pirie-Nally invites readers on a transformative journey to tap into their innate sense of wonder. Blending principles of neuropsychology, design thinking, and human-centered innovation, this book empowers you to break free from limiting beliefs, embrace curiosity, and explore new possibilities.

Rather than offering rigid formulas for success, it serves as a catalyst for personal growth, encouraging you to unlock your potential by nurturing creativity, resilience, and joy. With playful yet profound insights, The Wonder Mindset inspires readers to see life as an ever-evolving adventure where change is an opportunity for wonder, not a destination.

Wonder Mindset Book

GET THE WONDER

MINDSET BOOK

In The Wonder Mindset, Sarah Pirie-Nally invites readers on a transformative journey to tap into their innate sense of wonder. Blending principles of neuropsychology, design thinking, and human-centered innovation, this book empowers you to break free from limiting beliefs, embrace curiosity, and explore new possibilities.

Rather than offering rigid formulas for success, it serves as a catalyst for personal growth, encouraging you to unlock your potential by nurturing creativity, resilience, and joy. With playful yet profound insights, The Wonder Mindset inspires readers to see life as an ever-evolving adventure where change is an opportunity for wonder, not a destination.

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Copyright © 2024 Evolve X – All Rights Reserved