Evolve X · Wonder & Wander Venture Studio

The ideas lab for leaders and their families.

Founder stories, bold ideas and real-world thinking from the Wonder & Wander Venture Studio, plus a place where parents and kids build ideas together with AI.

Get the Evolve X notes Explore the family ideas lab →

What Evolve X is

Stories that open minds. Experiences that build them.

Role one

The notes

Evolve X is the Studio's media and publication arm. Founder stories, ideas and thought leadership on how good ideas become real things.

Role two

The family ideas lab

An incubation and ideation experience where parents and kids dream up ideas, test them and build them together, with AI as a creative sidekick.

One feeds the other: the stories show what's possible, and the lab is where families try it for themselves.

Founder story no. 1 · Sienna Baby

14 pairs on a trip, tested on Instagram, then factory.

Sienna Baby started in 2014 with a simple idea and a very small first run: 14 pairs taken on a trip, tested on Instagram, and only then sent to a factory.

It's the blueprint we keep coming back to for going from idea to first product: start tiny, test in public, then build.

Read it first in the Evolve X notes →

The family ideas lab

Bring your kids into your world of ideas.

Parents and kids work side by side: spotting problems worth solving, shaping ideas, and using AI to sketch, test and prototype them. Kids see how ideas really get built. Parents see their children think like founders.

SpotFind a problem the family actually cares about.
ShapeTurn it into an idea, with AI as a thinking partner.
TestMake a tiny first version and see what people think.

We're shaping the first experiences now. Tick "family ideas lab" when you join the notes and you'll hear first.

Kids' startups

Kids' startups: family business, normalised.

In our house, business isn't something that happens somewhere else. It happens around the kitchen bench, with the kids at the table.

Front page of the Bayside Leader, Tuesday 12 November 2019, headline "Shining Example": six-year-old Sienna lies on the floor smiling and making a peace sign, behind the words No Litter Glitter written in glitter. Picture: Hamish Blair.

No Litter Glitter

Sienna launched No Litter Glitter at 6: glitter designed to be kinder to the environment. She turned Sarah's wonder mindset into her own "no litter glitter mindset".

📰 Front page of the Bayside Leader, 12 Nov 2019: ‘Shining Example’

🎙 Hear Sienna tell it herself: Leaders Lane (The Monica Kade Podcast), Ep104, "How this 6-year old entrepreneur is changing the world through glitter with Sienna Roocroft" (Sept 2019). Apple Podcasts · Spotify

Sources: Prue Aja podcast · Sarah on LinkedIn

My Feelings Are Not Who I Am

A family project book, written by Sienna Roocroft, Stella Roocroft and Sarah Nally during lockdown, illustrated by a designer from Ukraine and sold around the world.

See it on Amazon →

More projects in the works

The next ideas are already on the kitchen bench. Join the notes to see what the kids build next.

Get the notes →

Inside Evolve X

Kids doing keynotes. Parents dreaming bigger.

Moments from the Evolve X Family Retreat in Byron Bay: ice baths, breathwork, big ideas and a lot of laughing.

Sarah with kids in heart sunglasses at Evolve X Byron Bay

Sarah and young participants at Evolve X Byron Bay

Families trying the ice bath at Evolve X Byron Bay

Two young participants at Evolve X Families

Ben Giles experience at Evolve X Byron Bay

Watch the Evolve X Families testimonials →

In their words

What people say about Sarah's rooms.

“She Evolves was worth traveling the world for. An incredible sisterhood of women learning, creating, growing and celebrating one another as only women can. Inspiration, transformation and play on an island holiday with your (soon to be) new besties. I’ve found lifelong friends, business relationships and… my people!”Crystal · She Evolves
“Joining the She Evolves community has been a life changing experience. Everyone here is part of a shared journey - connected and supportive, like branches on the same tree. I've found a powerful sense of belonging and connection with so many amazing women from all over the world. The retreat, supercharged the ongoing connection and has helped me be curious and explore so many different areas that have helped me become more empowered in my personal and professional life than ever before! This is truly a place to learn, grow, and thrive as we all support one another on our individual journeys.”Katy · She Evolves
“Taking part in She Evolves in 2022 was truly a life-changing experience for me. It happened at the perfect time as my family had experienced some challenging events in the time leading up to it. From the moment I stepped off the plane, I could feel the positive energy, love, acceptance and excitement in the air. It was a truly safe space to explore new ways of being that planted seeds that have continued to germinate. I was seeking a community to help me stay on the path of what has become a transformation… and I found a sisterhood.”Jane · She Evolves
▶ Watch: Evolve X Families testimonials
▶ Watch: Ben Giles experience at Evolve X Byron Bay

Your hosts

Steve opens doors, Sarah architects them.

SPN

Sarah Pirie-Nally

Seven-time author, AI coach and keynote speaker. Involved in $700M+ of transformation and has worked with 30K+ leaders across six continents.

Steve

Co-founder of the Wonder & Wander Venture Studio. Connects founders, leaders and families with the people and opportunities that move ideas forward.

The Evolve X notes

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Founder stories, ideas and what we're learning in the lab. Occasional, useful, easy to unsubscribe.